Mickey Mouse first drawing
Fabled started from a love for stories. We wondered if you can bring the power of storytelling and its emotional impact to retail?

That is what we are chasing.

Stories ignite imagination. They evoke emotions. And good ones make us care. So our mission is to make sneakers based on great stories and characters to fund related causes and inspire people forward. And we will support each project with high-quality, original art like music, film, events, and digital experiences.

It’s a new way of doing things. We call it Narrative Retailing.
The Fabled team is a diverse group of talent - former Global Marketing Director of Nike, a Harvard business professor, financial leaders, former athletic superstars, elite designers, music industry leaders and more.
Founder, Thor Ronér